The Tipping Point: How Little Things Can Make a Big Difference

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"There are darknesses in life and there are lights, and you are one of the lights, the light of all lights." - Bram Stroker, Dracula

The Tipping Point: How Little Things Can Make a Big Difference

Author: Malcolm Gladwell
Pages: 301
Genre(s): Social psychology
Publisher: Back Bay Books
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Publication Year: 2002
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Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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