The Tipping Point: How Little Things Can Make a Big Difference

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"There is an idea of a Patrick Bateman, some kind of abstraction, but there is no real me, only an entity, something illusory, and though I can hide my cold gaze and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable: I simply am not there." - Bret Easton Ellis, American Psycho

The Tipping Point: How Little Things Can Make a Big Difference

Author: Malcolm Gladwell
Pages: 301
Genre(s): Social psychology
Publisher: Back Bay Books
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Publication Year: 2002
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Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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