The Tipping Point: How Little Things Can Make a Big Difference

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"Do not go gentle into that good night. Rage, rage against the dying of the light" - Dylan Thomas

The Tipping Point: How Little Things Can Make a Big Difference

Author: Malcolm Gladwell
Pages: 301
Category: Social psychology
Publisher: Back Bay Books
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Publication Date: 2002
Finished? No
Signed? Yes
First Edition? Yes

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Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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